In many countries there exists a high prevalence of water and sanitation-related diseases, causing many people, children, in particular, to fall ill or even die. Improved hygiene practices are essential if transmission routes of water and sanitation-related diseases are to be cut. By understanding this, Tanzania (one of the least developing countries in Sub Sahara) is taking steps to address the issue.
In efforts to improve access to improved sanitation and ideal hygiene behaviour, the Government through the Ministry of Health, Community Development, Gender, Elderly and Children (MoHCDGEC) is implementing the National Sanitation Campaign. The campaign calls for households to construct and use improved latrines as well as practice handwashing with soap at critical moments. Remarkable achievements have been observed in some communities that have efficiently and effectively implemented the campaign.
The campaign is funded by The Department for International Development (DFID) which leads the UK’s global efforts to end extreme poverty, deliver the Global Goals for Sustainable Development (SDGs) and tackle a wide range of global development challenges.
The campaign is primarily implemented through on-ground activations which involve direct contact with the target audience, radio, Television an Digital, this year the campaign took the next step on national level sports events to deliver the campaign message.
In 17th August 2019, the Tanzania Football Federation (TFF) hosted a community shield match between Simba SC vs Azam FC. The game serves as a curtain-raiser for the next season’s Mainland Premier League. In that match, the Nyumba Ni Choo campaign served as sponsor, earning visibility to those who watched it on a stadium and via Television.