Digital Media for Campaign
To amplify and sustain the campaign, the campaign utilises digital media. This is done by the creation of fast, reactive contents that completely hits the mark and sparks that get the campaign to reach the target audience (Development Partners, Private sector, Government Officials and Political Leaders) and fast at very low cost.
Heads of households’ desire modernity (the struggle is real), but they are not totally convinced that sanitation and handwashis the way to become modern.
The campaign leverages Youtube by; having a dedicated YouTube Channel, capitalize on the most trending YouTube Channels, use of celebrities, pop up adverts with skip restriction and pop up advert in between trending videos.
Facebook is a popular free social networking website that allows registered user to create a profile, upload photos, and video. For effective use of Facebook, the ads are created to pop up to reach more target audience on Facebook.
Twitter is an online news and social networking services where users post and interacting with short message know as tweets. Twitter is used as a tool for the campaign by creating an account and using #NyumbaNiChoo.
Instagram is a growing social network with a considerably high number of subscribers amongst youth. This helps to create fast, reactive contents that completely hit the mark and sparks that get a campaign to reach the target audience (Development Partners, Private Sector, Political Leaders and individuals) and fast at very low cost.
A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Blogs use content to build trust, bring attention to a problem, agitate problem and sell your solution. Blogs work together with Facebook, Twitter, Instagram.