Campaign on Television

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Through Television the campaign is expecting to reach the highest number of its target audience s fast and at very low cost. TV programs are used for airing behaviour change communication messages targeting heads of households to upgrade their latrines and wash hands with soap.

Heads of households’ desire modernity (the struggle is real), but they are not totally convinced that sanitation and handwashis the way to become modern.

Television Commercials (TVC)

A television commercial is 60 seconds slots within TV programs that are used for airing behaviour change communication messages targeting heads of households to upgrade their latrines and wash hands with soap.

Television Skit (TV-SKIT)

TV skit is 1 to 3 minutes slots within TV programs that are used for airing behaviour change communication messages targeting heads of households to upgrade their latrines and wash hands with soap.

Theme Song (video)

The theme song video is 1 to 2 minutes signature or tunes playing within TV programs that are used for airing behaviour change communication messages targeting heads of households to upgrade their latrines and wash hands with soap.

TV Testimonial

A testimonial video is given or done as an expression of esteem, admiration, or gratitude that are used for airing behaviour change communication messages. Campaign’s TV Testimonials for Households, for the Private Sector, Development Partners, for Government Officials, for Political Leaders and for Influential People.

TV Mentions

Campaign deliver this unit to create a short Modernity debate based on target behaviour if it qualifies to make it into a modernity lifestyle. The debate ends up into call in providing their opinions and the presenters concluding in favour of the target behaviour.