Campaign on Radio
The campaign uses different radio products and services to deliver the core message to the target audience. Through radio, the campaign is expecting to reach the highest number of its target audience and at a relatively low cost. Through radio, the campaign convinces the target audience that they are not complete with their struggle for modernity; and that their incompleteness can be addressed by upgrading their toilets and washing hands after using the toilet.
Heads of households’ desire modernity (the struggle is real), but they are not totally convinced that sanitation and handwashis the way to become modern.
Radio Spot.
Radio spots slots are used for airing behaviour change communication messages within radio programs targeting heads of households to upgrade their latrines and wash hands with soap. High-quality spots are produced by advertising agencies.
Radio Drama/Skit
A radio drama or skit is dramatized story or performance broadcast on radio. Radio skits take 1 minute within radio programs that are used for airing behaviour change communication messages targeting heads of households to upgrade their latrines and wash hands with soap.
Theme Song
The theme song takes 1 – 2 minutes that take account of audio and video within radio stations, road shows, shared public to smartphones, and Social Media. That is used for airing behaviour change communication messages targeting heads of households to upgrade their latrines and wash hands with soap.
Radio Testimonials
In the campaign, radio testimonials take about one minute. They are used to share experiences and positive attitude towards the campaign. Campaign’s radio Testimonials for Households, for the Private Sector, Development Partners, for Government Officials, for Political Leaders and for Influential People.
Presenter Mentions
Radio Presenter mentions are messages spoken by the presenters and coworkers of radio programs. Campaign runs mentions for Heads of Households, for Households, for the Private Sector, Development Partners, for Government Officials, for Political Leaders and for Influential People.